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Google - Search Engine

Google is primarily a search engine i.e. an information retrieval system, designed to find and deliver information that may be stored on a computer, network or on the web. Google is the largest search engine on the web, receiving millions of search requests daily from all over the world. Google also provide a service to match searches for images, news groups, videos, maps and items for sale online.

Google Search Engine

Try Google advertising programs. 1st Page Agency could just be the internet advertising solution your business needs. If you’ve created a great website, but you aren’t attracting the traffic you require to generate the profits you expected, then this could be the most exciting page you ever read.

1st Page Agency can guarantee to have your site listed on Google™ in 48 hours.

We will do everything for you, from internet advertising research to specific and targeted search engine optimization so you don’t have to lift a finger and can focus on the profitable activities of running your business.
We will help you overcome the internet advertising learning curve by providing you with a seamless process that guarantees your internet advertising campaign generates traffic from Google™.
After the 30-day trial period listed on Google you can continue our pay per click management service for only £129 (GBP) per month. It’s easy to get your advertising web campaign started and enjoy new visitors to your website within 48 hours. Just fill in the fields below and you’ll be up and running with no set-up fees, no hidden costs and no long term contracts.

1st Page Agency is a pay per click advertising Service


Pay per click can help your business generate traffic immediately by listing your business with Google and significantly increase your profit.


PAY PER CLICK

We do this by using a Pay Per Click system which is designed to get your webpage placed as close to the top of the search engine results page as possible. The Pay Per Click System targets your advertising to customers who are actually searching for your product, exposing you directly to your market.


HOW DOES PAY PER CLICK WORK ?

Pay Per Click is a system used by search engines who sell you the right to be listed under key words that describe your business. You bid for the right to be listed under these words so that when a user does a search for the relevant words, your ad comes up in the sponsored links column on the search engine.


LOCAL TRAFFIC

We create a master list of keywords – or ‘AdWords’, which are specific to your business and then we target those words to your general location, so that the traffic you receive comes from local customers.

COST EFFECTIVE BUDGET

We work with you to determine a budget for your Google account and we help you monitor your budget and your keyword list providing you with reports to help you determine ongoing cost effective strategies.

MONITORING BID MANAGEMENT

Since other companies may be bidding for the same words as you, it’s important that your campaign is well monitored. A competitor with a higher budget can easily take a higher page ranking. We constantly engage in the ‘word bidding’ process to ensure your campaign remains competitively positioned. Our goal is to ensure the highest rank possible for your budget.


CONVERTING CLICKS INTO SALES

Over a period of time, we are able to use the information gained by closely tracking your keywords and turn this into a formula to determine which words are actually bringing sales to your business. We continue to refine this process giving you a higher return on your advertising investment over time.

MANAGING YOUR ACCOUNT

Your account is immediately and fully accessible – so you can view your advertising performance at any time. We can manage as much or as little of your account as you choose.


THE INTERNET LEARNING CURVE

We help you understand the process of online advertising using the Pay Per Click system. One of the advantages of this system is that it is effective and immediate. Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective -the process will be. Your account manager will help you understand all the technical jargon.

THE BENEFITS OF PAY PER CLICK

Pay Per Click is easy to set up and immediate. You will be immediately listed on Google’s Sponsored Links which appear on the first few pages of all Google searches.

Pay per click is determined by your budget

Pay Per Click is the most DIRECT form of advertising and marketing as it targets YOUR MARKET DIRECTLY.

Pay Par Click is easy to monitor for return on Investment

Google and all Google affiliated search engines will list your ad when your keywords are called up

Your Pay Per Click account is flexible.


COST EFFECTIVE FORMULA

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made £5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.


MORE ON KEYWORDS


Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time

Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war. Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.




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thang 1st Page Agency is a specialist search engine marketing company. Having operated in the internet marketing space for over 6 years, the company’s Founders found that too many businesses build elaborate, costly websites without having any way of driving traffic to their sites. In response, they developed 1st Page Agency to help businesses maximize their web presence and realize the enormous potential of the internet.
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